All School Articles
Ten Tips To Make The Most Out Of Your Social Media Posts
In 2022, when it comes to brands, they all should have a strategic social media presence, and yes, that includes your school. More than ever, families are allowing social media to influence their decision-making process; it might be to choose the trendiest backpack or...
Students’ Favorite Teachers Receive BIG Surprise
For six years now, Schola has helped thousands of students find their ideal educational setting to improve their education outcomes. We have traveled all around the United States, from California to New York and everywhere in between, spotlighting amazing schools in...
Leading Tools To Stay Connected With Parents During The Summer
As we are wrapping up the semester, you might be wondering how to stay connected and keep new and recurring families engaged with your school, so they show up on that first day of the next school year. The answer is simple: through effective communication. If...
KPIs and Metrics You Should Be Tracking With Your PK-12 Student Recruitment Campaigns
“If you can't measure it, you can't manage it.”-Jaime Martinez, CEO In the classroom, students often set goals they hope to accomplish by the end of the year. Before setting those goals, they have to establish where they are now so they can track how far they have...
Three Ways To Really Show Teacher Appreciation
As National Teacher Appreciation Week comes to an end, it’s essential to continue acknowledging the outstanding work teachers do on a daily basis. Teachers are the backbone of all schools across the country, and as school leaders, we must support, encourage, and...
Making Professional Development Effective So You Can Grow Together
“That is what learning is. You suddenly understand something you’ve understood all your life, but in a new way.” - Doris Lessing. As educators and school leaders, we often encourage our students to continue learning beyond the classroom and pushing to reach their full...
Five “Hats” That School Leaders Must Wear For Successful Management
School leaders are often defined as the face of the school, but I think we can all agree that the responsibilities of a school leader entail so much more than that. Daily tasks go all the way from leading teachers and staff to managing a budget and implementing...
Three Reasons Why Students Might Leave Your School & How To Flip It
As school leaders, you know that re-enrolling current students is crucial for any school's success. You've likely already experienced some retention benefits, like building a tight-knit community and maximizing your return on investment. So understanding the reasons...
Three Reasons Why Parents Are Searching For Schools With Personalized Learning
Every day more and more families are looking for specific educational approaches to help their children receive the support they need to thrive. Personalized Learning is one of the many options out there for a more complete and customizable learning experience. This...
Three Ways To Highlight Your School Community On Social Media
How many times today have you scrolled through your favorite social media platform? We all do it, and every day more and more brands are creating targeted content to keep us engaged. So don't let your school get lost in a sea of posts! Instead, start building an...
Why Bilingual Communication Is Vital For School Success
Did you know that 20% of new students don’t show up on the first day of school? That is why staying top of mind with your target families through constant and efficient communication is vital for a successful recruitment process. Recruitment is all about: Attracting...
Six Dos & Dont’s For Communicating With Parents Through Social Media
Have you ever been at the grocery store, and something catches your eye, so you go ahead and grab it? Well, sharing and interacting with content on social media is very similar to that. The average time a person looks at a post is 1.7 seconds, so including a...
Four Essential Tips To Become A Supportive School Leader
Does teamwork really make the dream work? We’ve been part of many different groups throughout all of our lives, some more successful than others, but one thing they all have in common is a leader. Leadership is a sought after skill for almost all job positions, and...
Maximize Your Time And Delegate Follow-Up Tasks In Just Four Steps
Have you sent a follow-up email to your prospective families but haven't heard anything back? Following up is an ongoing task that helps reach more families, increase enrollment rates, and keep parents excited about what your school has to offer. Studies show that to...
Unlock Three Ways To Improve K-12 Student Retention
What can be better for your ROI than getting a new student enrolled? Maintaining your current ones. We know that acquiring a new student is attractive, but student retention is essential for the long-term success of your school. Lower student acquisition costs and...
6 Tools Your School Needs In Your EdTech Toolbox
Over the past two years, the number of Education Technology tools used in schools has skyrocketed. Schools have continued to improve their technology integration to help prepare students with 21st-century skills and make learning more accessible (no matter where...
Optimize Your School’s Marketing Campaign Metrics Like A Digital Pro
We've made it to our 6th article of the School Leaders Success Guide. That means you are already on your way to developing a complete strategic marketing campaign for your school. At this point, you have identified your target audience, the campaign is up and running,...
Your Latest Follow-Up Tactics For 2022: Stay On Top Of Recruitment
"To not follow up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain." ― Michelle Moore, award-winning author. If your goal is to reach more families, increase enrollment rates, or keep parents excited about your...
What Is a CRM and How Can That Help?
Client Relationship Management (CRM) tools for schools create a database of information about students and parents to improve enrollment or retention. A CRM tool is standard for businesses that need a constant flow of details about their...
5 Reasons Why School Choice is a Game-Changer
Long gone are the days where students’ only option was to attend their assigned district school. The world of education has progressed from having only one or two models to now having countless school types and learning styles available. Along with new options, school...