by Maria Otero | Dec 2, 2021 | Recruitment and Enrollment, School Resources
Did you ever think of marketing when you decided to pursue a career in education? Chances are you didn’t! But in 2021 brand identity and digital marketing are intrinsic parts of any school’s success. Marketing is how we reach more families, how we engage with our...
by Kayla Smith | Oct 11, 2021 | Recruitment and Enrollment, School Resources
Student recruitment and enrollment are about far more than just getting students in your school’s classrooms; It’s about getting students to stay in your classrooms. Student retention is just as significant as recruitment! The best way to decrease...
by Kayla Smith | Sep 27, 2021 | Recruitment and Enrollment, School Resources
We live in a data-driven world. Nearly everything these days can be measured, monitored, and optimized. Data is incredibly valuable for school marketing because it means we can obtain and understand key metrics like cost per lead, conversion rate, and return on...
by Kayla Smith | Sep 13, 2021 | Education, School Resources
School is back in full swing! But before the back-to-school excitement begins to fade and students settle into routines, asking one crucial question may change the trajectory for the year. What does success look like to you? Students come from diverse...
by Kayla Smith | Aug 30, 2021 | Recruitment and Enrollment, School Resources
Social media is revolutionizing the way that schools can connect with their community. It has never been easier to engage, inform, and entertain both current and prospective families. But without the right social media strategy in place, your channels cannot reach...
by Kayla Smith | Aug 16, 2021 | Recruitment and Enrollment, School Resources
When asked about the number one tip for relationships, one popular answer emerges; Communication is key. The same goes for the relationship between schools and the families they serve. One of the reasons for students transferring schools last year was the lack of...
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