Client Relationship Management (CRM) tools for schools create a database of information about students and parents to improve enrollment or retention. A CRM tool is standard for businesses that need a constant flow of details about their customers. Educational organizations use CRM software for increased tracking and planning.

Every year, you go through the same process of tracking, evaluating and replying to prospective students. Not using a CRM can make enrollment feel more like a headache and less like an opportunity. CRM tools from Schola are an excellent way for schools to work smarter during their recruitment process.

How Can CRM Work for Schools?

The best CRM for schools will manage every aspect of enrollment. With customization, you can send automated messages, store student information, and track admission progress in one place. 

At Schola, we do our best to match your school to a prospective student’s needs. We take care of many aspects of client management, so we know how to optimize CRM software for educational organizations. Trying to boost your student retention rate? Our CRM has all the necessary tools, including: 

  • Automated messaging: When parents show interest in your school, you can capture their attention with a direct, automated message sent to their inbox. Our Automated Outreach Campaigns create written templates in Spanish or English and send out enrollment, financial aid, or tour information. 
  • Centralized data: Having student data in one place can save your staff time from manually inputting information. Partner with Schola, and you can maintain data over years of new and returning students. Every aspect of our CRM is customizable, so you can choose what pieces of information are most important for your goals.
  • Progress tracking: With our Relationship Manager service, each student in the system is marked by their application progress. You can see what communication they’ve received, if they’ve toured or how many calls your staff has made to their parents. When you have significant enrollment goals, Schola’s tracking features help you stay organized.
  • Tour planning: Creating a touring schedule can be challenging for schools with many prospective families. Having 100 potential students means planning 100 tours or phone calls. Our Tour Scheduler organizes this information, sends reminders to families and helps you prepare for each.
  • Ad campaign rollout: An essential part of enrollment is creating interest from prospective communities. Schola AdBuilder can provide digital ad campaigns, rollout and lead generation analytics to start your parent relationships off right.

Manage Your Enrollment With Schola

With effective CRM services, your school can streamline recruitment, enrollment and retention processes. Parents will be impressed by your prompt communication and organization, and the program does most of the work! Our CRM also works for other administrative functions like managing online applications and your marketing budget.

When it comes to the best CRM for schools, Schola’s program can fit your enrollment needs. We customize to your goals and use recruitment strategies to create awareness and engagement. For personalized help getting started with a CRM, you can work with our team at Schola.

When you claim your school’s profile for free, you will appear in relevant ScholaMatch™ searches for prospective students. With ScholaRecruiter Pro™, we create a custom CRM with all the tools you need to generate leads, fulfill enrollment, and connect with parents. The best part is that it only takes a few clicks!

Claim your school’s profile today to get started!