As we are wrapping up the semester, you might be wondering how to stay connected and keep new and recurring families engaged with your school, so they show up on that first day of the next school year. The answer is simple: through effective communication. 

If you intend to have new families enroll in your school or encourage current families to re-enroll, communicating with them throughout the summer break is essential. When we make an effort to communicate with parents, it helps them stay informed and engaged. During summer, you can focus on three communication goals:

  1. Building meaningful relationships with new and current parents 
  2. Actively implementing parents’ feedback
  3. Fomenting parent participation in future events

You can start working towards these goals by using emails, social media, and text messages to communicate with them. Remember that families are not confined to one communication channel, so no one channel will reach all families. At Schola, we suggest you contact parents twice a month to increase your chances of staying top of mind. 

Here are some of the benefits of using these communication channels:

  • Emails – You can schedule them ahead of time, and use merge tags to change the names and contents to target specific families.
  • Social Media – It’s the perfect place for featuring students’ success stories, teachers’ missions, school events, and updates on programs, clubs, or teams.
  • Text Messages – They can be used to share quick updates and surveys with links attached to them, and they have a  97% open rate.

Keep in mind that both consistency and personalization are the best policies! Show families you care about each and every one of them by sharing personalized timely school updates and continually giving them the opportunity to submit suggestions about how your school can improve. It will help you as the school leader to connect and improve, or to have a conversation about why you do things a certain way. You can also share how parents contribute to the school’s accomplishments, making them feel like they are an essential part of its community. 

At Schola, we offer Schola Messaging, a dual-sided messenger tool that helps you stay connected and keep your communication centralized so you can work smarter and not harder during the entire year. Personalize and schedule your emails and text messages to save time and be available 24/7 from anywhere in both Spanish and English to reach more families and meet all of your goals this summer. 

In the era of immediate communication, don’t let students fall through the cracks. Instead, stay connected to families during the summer break and increase the chances of students enrolling and re-enrolling to your school for the next semester. Our team of experts at Schola is ready to help you make the most out of your summer communication efforts.