All School Articles
How to Increase Student Enrollment in K-12 Schools
You want your school's unique services and excellent programs to reach new families, so how can you improve student enrollment? In a time of declining or stalled enrollment post-quarantine, your school needs to stand out with a comprehensive strategy. ...
20+ Terms You MUST Know To Up Your Ed-Marketing Game
Did you ever think of marketing when you decided to pursue a career in education? Chances are you didn’t! But in 2021 brand identity and digital marketing are intrinsic parts of any school’s success. Marketing is how we reach more families, how we engage with our...
How to Improve Parent Outreach Strategy
Parents are a big part of any school's success. Families will always have questions, so you can stay ahead with a comprehensive parent outreach strategy. Proactive communication can answer questions before they occur, which increases trust and effectiveness. When...
5 Steps to Understanding Your School’s Best-Fit Family
Student recruitment and enrollment are about far more than just getting students in your school’s classrooms; It’s about getting students to stay in your classrooms. Student retention is just as significant as recruitment! The best way to decrease...
Why Marketing Metrics are Meaningful (to Everyone!)
We live in a data-driven world. Nearly everything these days can be measured, monitored, and optimized. Data is incredibly valuable for school marketing because it means we can obtain and understand key metrics like cost per lead, conversion rate, and return on...
3 Reasons to Ask Students This Question
School is back in full swing! But before the back-to-school excitement begins to fade and students settle into routines, asking one crucial question may change the trajectory for the year. What does success look like to you? Students come from diverse...
Is Your School’s Social Media Successful?
Social media is revolutionizing the way that schools can connect with their community. It has never been easier to engage, inform, and entertain both current and prospective families. But without the right social media strategy in place, your channels cannot reach...
Communication is Key: 3 Ways to Keep Families Informed
When asked about the number one tip for relationships, one popular answer emerges; Communication is key. The same goes for the relationship between schools and the families they serve. One of the reasons for students transferring schools last year was the lack of...
6 Steps To A Successful School Tour
Now that many schools can safely welcome students back in person this 2021-2022 school year, the option to conduct in-person school tours also returns. Experiencing a school in person can seal the deal for a family deciding where to enroll their children. Since school...
Your School is a Brand
Branding is commonly associated with the business world, so it is often forgotten that schools are also brands. When it comes to boosting enrollment numbers and achieving goals, schools can implement branding similarly to companies. But what does branding...
4 Ways School Leaders Can Work Smarter, Not Harder
Recruitment and enrollment can feel like a never-ending battle, and this holds some truth. Your school will never stop recruiting and enrolling students, so reaching these goals will always require effort. As students advance to the next grade level, enrollments...
3 Ways to Implement “Student-Defined” Success
Why does your school want more student enrollments? This question may seem preposterous. Why wouldn’t you want more enrollments? Student enrollments keep your school open, provide the funding for staff and resources, and grow your school community. But...
5 Ways Videos Boost Enrollments
In our technological culture, people are constantly captivated by screens, inundated by hundreds of messages every day. But one type of messaging stands out among the rest: video. Production is powerful. Videos can capture moments and tell a story in a way that...
School Community is the Secret to Student Retention
Student churn, when students transfer out of a school during the school year, is a serious issue that negatively impacts both students and school leaders. Frequently switching schools can lead to an increased likelihood of dropping out, decreased engagement, and lower...
Following Up with Families: 12 Tips to Drive Enrollment
As a school leader, chances are you have felt the defeat of an unanswered email, unreturned phone call, or disregarded text when trying to connect with prospective families. Enrollments are vital because they play a significant factor in increasing the resources your...
3 Reasons Why STEM Education Needs a Major Overhaul
Science, Technology, Engineering, and Math, widely known as STEM, continues to rapidly grow as an important field of interest among students. As technology becomes more prevalent in all careers, equipping students with necessary STEM skills is increasingly imperative....
5 Ways to Strategize for Success this Summer
Summertime is officially here! While students are out of the classroom enjoying a well-deserved break, school leaders continue to dedicate themselves to their work to prepare for the upcoming school year. Summer is the optimal time to reflect on the previous school...
4 Reasons to Integrate Virtual Learning Tools, Even After the Pandemic
As the academic year is coming to a close, there is a collective sigh of relief from students, parents, and educators. From navigating a pandemic, balancing virtual and in-person classes, and continually changing protocol, nothing about this year was standard. As...
The Secret to Being an Effective Leader: Emotional Intelligence
Many schools are taking the initiative to incorporate social-emotional learning (SEL) in the classroom. This helps their students acquire the capacity to understand, experience, express, and manage their emotions in a healthy way. Developing key social-emotional...
4 Ways to Embrace the Benefits of Bilingualism
School should be a safe, welcoming, and uplifting environment for students to grow, create friendships, and discover themselves. To do so, schools must recognize diversity and inclusivity. Schools with a diverse population of students have a unique opportunity to...