School leaders are often defined as the face of the school, but I think we can all agree that the responsibilities of a school leader entail so much more than that. Daily tasks go all the way from leading teachers and staff to managing a budget and implementing effective communication. 

This constantly evolving role comes with many challenges and great rewards, and doing it all requires strategy, planning, and team effort. Working together is vital for achieving short and long-term goals. Identifying the right resources to delegate and support the school leader’s actions can be crucial for any school’s success. So let’s highlight some of the top roles and responsibilities associated with leading a school and how to make them more feasible.

Reach Enrollment Goals

Achieving enrollment goals is an objective that all school leaders have on their pipeline, but how they each tackle it will vary based on previous experiences and specific needs. At Schola, we suggest that all school leaders take the time to choose the proper communication channels. Determining and identifying the channels that best serve qualified leads is essential for achieving recruitment and enrollment goals. Some of these channels can be social media, emails, text, newsletters, or even word of mouth. When thinking about potential families, it’s essential to keep in mind that they are not all using the same channels, so creating multiple campaigns will help maximize reach, benefit all marketing efforts and boost enrollment.  

Tip: Two important things to keep in mind while choosing the proper channels are previous conversion rates and enrollment trends. Make sure to dive deep into the school’s audience and ask:

  • What channels led to high conversion rates?
  • What campaigns generated high interest?
  • What campaign had a positive ROI (return on investment)?
  • Can you reconnect with previous families?

Schola offers tools that facilitate this task by allowing school leaders to streamline all campaigns and channels, so tracking which ones generate the most interest can be done in one place. Claim your profile here to get started!

Teacher Encouragement & Support

Teachers are the backbone of any school, so building strong relationships with the entire faculty and promoting teamwork is essential to ignite their daily passion for education. School leaders can boost their team’s morale and productivity by embracing professional development and being open to new ideas. Having an open-door policy with the team will encourage them to share their perspective when the school leader needs them the most.

Tip: Include one-on-one weekly catch-ups to promote trust and commitment within the team. At Schola, we offer weekly webinars that can help inspire growth and development within the entire school leadership team and make them feel prepared to tackle new challenges. 

school leaders

Shape School’s Mission & Vision

School leaders’ job is not only to shape the mission and vision of the school and provide strategic direction, but also cultivate a positive community and actively work towards achieving it. The mission and vision are what sets the school apart from others, and is what can be the determining factor for families to choose it.  

Tip: Videos are a great way to leverage your social media content by highlighting the school’s mission and vision. Not only that, but they can attract prospective families that align with the same values. To get an idea of how you can do this, subscribe to our YouTube channel to see what a day in the life of other schools across the US are like and how you can put a spotlight on your schools best attributes. We offer free videos for schools all over the country! Claim your profile today and get in contact with us to schedule a free school video.

Nurture Families

Leaders looking to reach more families, increase enrollment rates, and keep parents excited about their school implement regular follow-ups. Identifying the best online tools to execute follow-up strategies seamlessly will allow school leaders to attract prospective leads, get parents to commit to the school, and continue to nurture families, so the student shows up on that first day of school. 

Tip: Having a team focused on following up will be a complete game-changer for reaching enrollment goals. At Schola, we offer a cloud-based service to help school leaders reach out, connect, and follow up more efficiently. Our bilingual (Spanish and English) team is ready to take this task off the school leaders’ plate and take charge of the follow-up efforts to achieve measurable goals faster. 

Promote Effective Communication

Leveraging the school’s social media, email campaigns, reach-out calls, and overall marketing efforts is part of the school leader’s responsibilities. However, leaders must know that they don’t have to do all these tasks independently. Having a team to analyze data, create strategies, and creatively execute them will make a massive difference in the leaders’ time management and parent engagement. 

Tip: If marketing and communication take too much time from the leader’s schedule, identifying qualified resources can significantly affect their workload and improve effectiveness. Schola can be a great ally to achieve this by offering follow-up and lead generation campaigns, plus automated text messages and emails. Our team creates ad campaigns, generates leads, and follows up with prospects to take that weight off your shoulders. We also keep applicants engaged with automated campaigns that ensure the school stays top of mind. 


Being a school leader involves responsibility and resourcefulness; that’s why having a solid and supportive team is pivotal for accomplishing goals. Making the most out of the available resources is key to leading efficiently and effectively. If any of these responsibilities seem challenging, Schola is here to become an asset in the school leader’s team to create and execute powerful strategies that provide measurable results.