Summer break is a time for relaxation, but for many school leaders, it’s a crucial period to ensure that your student roster is full and ready for the new academic year. With the right strategies in place, you can make the most of this time to boost your enrollment numbers and set your school up for success. Here are five essential tips to help you achieve a full roster by fall:

Tip 1: The Right Message to the Right Families

Understanding your student pipeline is essential. How many leads, applications, and enrollments do you currently have, and how many more do you need? Tailoring your messaging to families based on their enrollment status can make all the difference:

  • Prospective Families: Highlight your school’s unique strengths and create a sense of urgency. Use FOMO (Fear of Missing Out) to encourage them to request more information and apply.
  • Applied but Not Enrolled: Send urgent reminders to prompt them to complete their enrollment forms.
  • New Enrollees: Provide helpful resources and information to ease their transition.
  • Current Families: Encourage them to refer new families. A referral program can be a powerful tool in boosting your enrollment numbers.

Tip 2: The Keys to Summer Communication

Effective communication is the backbone of successful recruitment. Here are some top tips:

  • Automation: Schedule your messages in advance to ensure timely delivery.
  • Email Campaigns: Plan out your campaigns to avoid last-minute scrambles.
  • Avoid the Spam Folder: Ensure your messages have clear objectives and engaging content to keep them out of the dreaded spam folder.
  • Leverage SMS: With higher open rates, SMS can ensure your messages are seen and acted upon promptly.

Tip 3: Bring Together Your Community

Summer is the perfect time to foster community spirit and engagement. Organize events, activities, and programs to bring new interest and secure commitments from families. Whether it’s a summer fair, open house, or community service project, these events can create lasting connections and showcase your school’s vibrant community.

Tip 4: Make Registration Simple

Ease of access is key. Did you know that cumbersome and non-mobile-friendly websites, applications, and enrollment forms can deter families from completing the enrollment process? Ensure that all your digital interfaces are user-friendly and optimized for mobile devices to streamline the registration process.

Tip 5: Prep, Reset, and REST!

While summer is busy with preparation, taking time for yourself is essential. Setting up for success in the fall includes a bit of personal downtime. Take the opportunity to reset, recharge, and return with renewed energy to tackle the new school year.

At Schola, we understand the challenges of school recruitment and enrollment. That’s why we’re dedicated to providing tools and strategies to help you connect with families, streamline your processes, and achieve your enrollment goals. Whether it’s through targeted messaging, effective communication, or community engagement, Schola is here to support you every step of the way. Let’s make this summer your most successful recruitment season yet!

Here’s to a productive and restful summer filled with successful recruitment and a little well-deserved rest!