Category: Recruitment and Enrollment
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Unlock Three Ways To Improve K-12 Student Retention
What can be better for your ROI than getting a new student enrolled? Maintaining your current ones. We know that acquiring a new student is attractive, but student retention is essential for the long-term success of your school. Lower student acquisition costs and advocacy within your community are among the most important benefits of student…
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6 Tools Your School Needs In Your EdTech Toolbox
Over the past two years, the number of Education Technology tools used in schools has skyrocketed. Schools have continued to improve their technology integration to help prepare students with 21st-century skills and make learning more accessible (no matter where families are learning from). School leaders and teachers work tirelessly to continually improve the quality of…
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Optimize Your School’s Marketing Campaign Metrics Like A Digital Pro
We’ve made it to our 6th article of the School Leaders Success Guide. That means you are already on your way to developing a complete strategic marketing campaign for your school. At this point, you have identified your target audience, the campaign is up and running, and you are following up regularly. What’s next? It’s…
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Your Latest Follow-Up Tactics For 2022: Stay On Top Of Recruitment
“To not follow up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.” ― Michelle Moore, award-winning author. If your goal is to reach more families, increase enrollment rates, or keep parents excited about your school, following up is vital. A voicemail alone won’t do;…
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What Is a CRM and How Can That Help?
Client Relationship Management (CRM) tools for schools create a database of information about students and parents to improve enrollment or retention. A CRM tool is standard for businesses that need a constant flow of details about their customers. Educational organizations use CRM software for increased tracking and planning. Every year, you go through the same process of…
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How To Build A School Marketing Campaign: 5 Steps For Success!
One of the most intimidating steps when creating a marketing campaign is the first one, so where do you start? Fortunately, if you’ve been following our School Leader Success Guide articles, you have already started creating a solid base for your next campaign. We have discussed how to define your audience and how to choose…
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Ramp Up Your Recruitment Campaigns: Make Your School Be Seen!
We’ve made it to the third article of the series! That means that we are halfway through our journey of getting prepared for more successful school recruitment campaigns. Way to go! Now that you’ve reviewed the most important digital marketing terms and built your Persona Profile, it is time to identify your goals and choose…
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There Is No Time To Guess! Define Your School’s Audience Now
Have you ever heard of the “spray and pray” marketing tactic? It is when a brand sends out a message without defining its audience and just hopes for the best. It doesn’t sound like a brilliant move, right? Regardless of how creative your message is, it won’t be effective without a solid strategy with a…
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How to Increase Student Enrollment in K-12 Schools
You want your school’s unique services and excellent programs to reach new families, so how can you improve student enrollment? In a time of declining or stalled enrollment post-quarantine, your school needs to stand out with a comprehensive strategy. School recruiting may require more than word of mouth, and we’ve developed some of the best tips for…
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20+ Terms You MUST Know To Up Your Ed-Marketing Game
Did you ever think of marketing when you decided to pursue a career in education? Chances are you didn’t! But in 2021 brand identity and digital marketing are intrinsic parts of any school’s success. Marketing is how we reach more families, how we engage with our community, how we communicate the efforts of our faculty,…
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How to Improve Parent Outreach Strategy
Parents are a big part of any school’s success. Families will always have questions, so you can stay ahead with a comprehensive parent outreach strategy. Proactive communication can answer questions before they occur, which increases trust and effectiveness. When parents have a better idea of their student’s learning, successes and feedback, they can help their…
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5 Steps to Understanding Your School’s Best-Fit Family
Student recruitment and enrollment are about far more than just getting students in your school’s classrooms; It’s about getting students to stay in your classrooms. Student retention is just as significant as recruitment! The best way to decrease student churn at your school is by attracting the best-fit students from the start. When families search for school options, they are…
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Why Marketing Metrics are Meaningful (to Everyone!)
We live in a data-driven world. Nearly everything these days can be measured, monitored, and optimized. Data is incredibly valuable for school marketing because it means we can obtain and understand key metrics like cost per lead, conversion rate, and return on investment. These metrics are important not only for school leaders, but also for…
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Is Your School’s Social Media Successful?
Social media is revolutionizing the way that schools can connect with their community. It has never been easier to engage, inform, and entertain both current and prospective families. But without the right social media strategy in place, your channels cannot reach their full potential to boost enrollments, awareness, and engagement. How do you know if…
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Communication is Key: 3 Ways to Keep Families Informed
When asked about the number one tip for relationships, one popular answer emerges; Communication is key. The same goes for the relationship between schools and the families they serve. One of the reasons for students transferring schools last year was the lack of communication surrounding COVID-19 protocols. This year, school protocols will continue to adapt…