As a school leader, you know that the power of an open house and recruitment events cannot be underestimated. These events offer a window into your school’s community, culture, and values, and can be the deciding factor for prospective families looking for a school that aligns with their needs and goals.
To help you make the most out of your open houses and recruitment events, we’ve put together five tips to help you create an environment that will have families flocking to your doorstep:
Personalize the Experience
Open houses are a fantastic opportunity for prospective families to experience firsthand what your school has to offer. But to create a lasting impression, you need to make it personal. Consider assigning current students to be tour guides for visiting families. Having current students showcase their passion for your school can be an impactful way to make your school culture stand out.
Highlight Your School’s Unique Features
Every school has its unique selling points, and open houses are a great opportunity to highlight them. Does your school have incredible athletic programs, music education, or arts programs that make it stand out? These features should be highlighted during the open house experience. Don’t be afraid to create interactive displays or activities that showcase what makes your school so unique.
Partner With Local Businesses
Partnering with local businesses or organizations can be a win-win for both parties. Local businesses can help sponsor events, provide discounts for visiting families, or even host events on their premises. This not only enhances your event but also helps strengthen your community ties.
Create An Online Experience
In today’s digital age, online experiences are just as important as in-person experiences. Consider creating a virtual experience for families who can’t physically attend your open house events. This could include virtual tours of your campus, videos that showcase your school’s unique features, or even online webinars that give parents a chance to interact with your school’s faculty and staff.
At the conclusion of your open house events, it is essential to gather feedback from attending families. This could include an online survey or in-person feedback forms. The more feedback you receive, the better equipped you will be to improve the current event and make future events more effective.
Open houses and recruitment events are crucial to the success of your school. By taking these tips into consideration, you can create an unforgettable experience for prospective families and set your school apart from the competition. For additional tips and tricks on maximizing your open houses and recruitment events, join Schola’s weekly webinars, in which we discuss more in-depth strategies and tactics to improve your communication and make your school stand out. We’re excited to see the impact your school will make in your community!