Category: School Resources
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5 Reasons Why School Choice is a Game-Changer
Long gone are the days where students’ only option was to attend their assigned district school. The world of education has progressed from having only one or two models to now having countless school types and learning styles available. Along with new options, school choice has also progressed, making it easier for families to choose…
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How To Build A School Marketing Campaign: 5 Steps For Success!
One of the most intimidating steps when creating a marketing campaign is the first one, so where do you start? Fortunately, if you’ve been following our School Leader Success Guide articles, you have already started creating a solid base for your next campaign. We have discussed how to define your audience and how to choose…
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Ramp Up Your Recruitment Campaigns: Make Your School Be Seen!
We’ve made it to the third article of the series! That means that we are halfway through our journey of getting prepared for more successful school recruitment campaigns. Way to go! Now that you’ve reviewed the most important digital marketing terms and built your Persona Profile, it is time to identify your goals and choose…
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There Is No Time To Guess! Define Your School’s Audience Now
Have you ever heard of the “spray and pray” marketing tactic? It is when a brand sends out a message without defining its audience and just hopes for the best. It doesn’t sound like a brilliant move, right? Regardless of how creative your message is, it won’t be effective without a solid strategy with a…
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How to Increase Student Enrollment in K-12 Schools
You want your school’s unique services and excellent programs to reach new families, so how can you improve student enrollment? In a time of declining or stalled enrollment post-quarantine, your school needs to stand out with a comprehensive strategy. School recruiting may require more than word of mouth, and we’ve developed some of the best tips for…
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20+ Terms You MUST Know To Up Your Ed-Marketing Game
Did you ever think of marketing when you decided to pursue a career in education? Chances are you didn’t! But in 2021 brand identity and digital marketing are intrinsic parts of any school’s success. Marketing is how we reach more families, how we engage with our community, how we communicate the efforts of our faculty,…
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How to Improve Parent Outreach Strategy
Parents are a big part of any school’s success. Families will always have questions, so you can stay ahead with a comprehensive parent outreach strategy. Proactive communication can answer questions before they occur, which increases trust and effectiveness. When parents have a better idea of their student’s learning, successes and feedback, they can help their…
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5 Steps to Understanding Your School’s Best-Fit Family
Student recruitment and enrollment are about far more than just getting students in your school’s classrooms; It’s about getting students to stay in your classrooms. Student retention is just as significant as recruitment! The best way to decrease student churn at your school is by attracting the best-fit students from the start. When families search for school options, they are…
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Why Marketing Metrics are Meaningful (to Everyone!)
We live in a data-driven world. Nearly everything these days can be measured, monitored, and optimized. Data is incredibly valuable for school marketing because it means we can obtain and understand key metrics like cost per lead, conversion rate, and return on investment. These metrics are important not only for school leaders, but also for…
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3 Reasons to Ask Students This Question
School is back in full swing! But before the back-to-school excitement begins to fade and students settle into routines, asking one crucial question may change the trajectory for the year. What does success look like to you? Students come from diverse backgrounds and experiences, so it’s crucial for school leaders and educators not to assume…
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Is Your School’s Social Media Successful?
Social media is revolutionizing the way that schools can connect with their community. It has never been easier to engage, inform, and entertain both current and prospective families. But without the right social media strategy in place, your channels cannot reach their full potential to boost enrollments, awareness, and engagement. How do you know if…
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Communication is Key: 3 Ways to Keep Families Informed
When asked about the number one tip for relationships, one popular answer emerges; Communication is key. The same goes for the relationship between schools and the families they serve. One of the reasons for students transferring schools last year was the lack of communication surrounding COVID-19 protocols. This year, school protocols will continue to adapt…
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6 Steps To A Successful School Tour
Now that many schools can safely welcome students back in person this 2021-2022 school year, the option to conduct in-person school tours also returns. Experiencing a school in person can seal the deal for a family deciding where to enroll their children. Since school tours were on hold for an extended time and virtual tours…
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Your School is a Brand
Branding is commonly associated with the business world, so it is often forgotten that schools are also brands. When it comes to boosting enrollment numbers and achieving goals, schools can implement branding similarly to companies. But what does branding look like for a school? How does a school start a brand? Is branding even important? We will…
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4 Ways School Leaders Can Work Smarter, Not Harder
Recruitment and enrollment can feel like a never-ending battle, and this holds some truth. Your school will never stop recruiting and enrolling students, so reaching these goals will always require effort. As students advance to the next grade level, enrollments fluctuate. So even when you have hit your goals the previous year, you feel like…