We know that it can be challenging to expertly craft a follow-up email to parents. Making your email sound enticing and calling parents to action without sounding too pushy is not always easy. Or maybe you’re trying to leverage SMS and trying to decide what to text parents with the limited space. Whatever the case may be, we’re here to help. Check out these 11 effective examples to help craft your follow-up text and emails to prospective parents!
EMAILS
Objective Email Examples:
1. Schola Connection Follow-Up Email
Hi Jenna,
Thank you for connecting with Sample School on Schola! At Sample School, we offer Montessori education for K-6th grade students in the Avondale area. We see you’re looking for Montessori education for your son Scott who is in 4th grade. We still have a few spots available, and we would love for you to come and see our school firsthand.
Would Thursday at 1pm work for you? Please let me know, and I can schedule you for a school tour. We look forward to meeting you and Scott!
Best regards,
Amy Johnson
Enrollment Specialist
2. Tour Follow Up
Hi Jenna,
Thanks for touring Sample School today! It was great meeting you, and we look forward to having Scott in our 4th-grade class. We all enjoyed his energy and enthusiasm, and we think he would be an excellent fit for Sample.
You can fill out enrollment forms online or in person, whichever you prefer. Here is the link to online enrollment. If you prefer to meet in person, let’s schedule a time for you to come into the office! Are you available this Thursday at 10am? We’ve had a lot of interest in the fourth grade, so we want to ensure you can secure a spot this year.
Let me know if that works for you, and if you have any additional questions, you can reach me at 555-333-4444. Thanks again for coming in today, and I look forward to hearing from you!
Best regards,
Amy Johnson
Enrollment Specialist
3. Two Weeks of No Contact
Hi Jenna,
I hope you are having a great week! Last time we spoke you were looking for an after-school soccer program for Scott. Were you able to find one? We recently had the local soccer club come in for a presentation, and they would be an excellent option for you.
We still have a couple of 4th-grade spots available, so let me know if you’re interested in joining us at Sample School. I look forward to hearing from you!
Best regards,
Amy Johnson
Enrollment Specialist
4. Follow Up After Meeting at Event
Hi Jenna,
It was great chatting with you! In case you don’t remember, we met last week at the Summertime in the Park event, where we talked about Sample School’s programs and the possibility of your son Scott joining us for the next school year.
Right now, I’m in the process of programming school tours to potential families, and I wanted to schedule you in since more parents are interested than spots available.
Would you be able to come in for a tour on Wednesday at 1pm? Let me know if that works; we would love you and Scott to visit our school!
Best regards,
Amy Johnson
Enrollment Specialist
5. Online Application
Hi Jenna,
I hope all is well! You know you recently expressed interest in enrolling Scott at Sample School, and we’re about to close enrollment in the 4th-grade classroom. Here’s the link to our online application so we can secure a spot for him: {LINK}
If you have any additional questions, don’t hesitate to reach out to me at 555-333-4444! I look forward to talking to you soon!
Best regards,
Amy Johnson
Enrollment Specialist
6. Re-Enrollment
Hi Jenna,
I hope all is well! We love having your family at Sample School and would love to have Scott again next year. We have a lot of parents interested in enrolling in 5th grade for the upcoming year, so we want to ensure our current families can enroll first before opening up any spots. Here is the link to start re-enrollment for Scott for next year. {Link}
Let me know if you need any help completing the form!
Best regards,
Amy Johnson
Enrollment Specialist
TEXTS
Texting parents as an outreach option to boost enrollment can be tricky. Trying to decide what to text parents with the limited space? Check out these sample messages to send to parent prospects!
1. Reach Out With a Sense of Urgency
Hi Jenna! We only have 3 spots left for 4th grade. Text “ENROLL” to start the process at Sample School today, or call us at 555-444-3333.
(139 Characters)
2. Appointment Reminder
Hi Jenna! Quick reminder that your tour at Sample School is scheduled for this Friday, July 7th. We’re located at 211 Main St. We look forward to seeing you!
(157 Characters)
3. Tour Follow-Up
Hi Jenna, it was great to meet you and your son! If you have any more questions, let us know! You can begin enrollment here: {LINK} We’d love to have Scott!
(156 Characters)
4. Re-Enroll
We love having your family at Sample School! You can use this link to re-enroll Scott today: {LINK}
(99 Characters)
5. Trouble at Current School
Is your child having trouble at his current school? We are here to help at Sample School! Text START to connect with our enrollment office.
(139 Characters)
Communicating with families can be time-consuming, but it doesn’t have to be. You’ll find more ready-to-go templates you can customize to reach out to families on your Schola profile. Plus, you can automate your messaging and connect with prospective parents all in one comprehensive platform. You can claim your profile here to unlock access to these free tools. And remember, once an application has been turned in, don’t forget to continue following up with and contacting the applicants to ensure they show up on the first day of school. If you need additional support, our team is ready to take on the follow-up for you! Happy communicating and happy enrolling!
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