Category: Recruitment and Enrollment
-
6 Steps To A Successful School Tour
Now that many schools can safely welcome students back in person this 2021-2022 school year, the option to conduct in-person school tours also returns. Experiencing a school in person can seal the deal for a family deciding where to enroll their children. Since school tours were on hold for an extended time and virtual tours…
-
Your School is a Brand
Branding is commonly associated with the business world, so it is often forgotten that schools are also brands. When it comes to boosting enrollment numbers and achieving goals, schools can implement branding similarly to companies. But what does branding look like for a school? How does a school start a brand? Is branding even important? We will…
-
4 Ways School Leaders Can Work Smarter, Not Harder
Recruitment and enrollment can feel like a never-ending battle, and this holds some truth. Your school will never stop recruiting and enrolling students, so reaching these goals will always require effort. As students advance to the next grade level, enrollments fluctuate. So even when you have hit your goals the previous year, you feel like…
-
5 Ways Videos Boost Enrollments
In our technological culture, people are constantly captivated by screens, inundated by hundreds of messages every day. But one type of messaging stands out among the rest: video. Production is powerful. Videos can capture moments and tell a story in a way that pictures and words often fall short. This is an exceptionally powerful tool…
-
School Community is the Secret to Student Retention
Student churn, when students transfer out of a school during the school year, is a serious issue that negatively impacts both students and school leaders. Frequently switching schools can lead to an increased likelihood of dropping out, decreased engagement, and lower academic achievement. Additionally, this creates a financial burden on schools, for it is more…
-
Following Up with Families: 12 Tips to Drive Enrollment
As a school leader, chances are you have felt the defeat of an unanswered email, unreturned phone call, or disregarded text when trying to connect with prospective families. Enrollments are vital because they play a significant factor in increasing the resources your school provides to students. Following up with families is a crucial step to…
-
5 Ways to Strategize for Success this Summer
Summertime is officially here! While students are out of the classroom enjoying a well-deserved break, school leaders continue to dedicate themselves to their work to prepare for the upcoming school year. Summer is the optimal time to reflect on the previous school year and establish objectives for the new one. Here are five ways you…
-
10 Steps to Ace Your Enrollment Goals
With the end of this unprecedented school year on the horizon, school leaders deserve a serious round of applause; you made it through what was undoubtedly one of the craziest years to navigate for the education system. As this year comes to a close, the opportunity for recruitment is wide open. Parents are actively in…
-
6 Expert Example Emails to Follow-Up with Parents
If can be difficult to expertly craft a follow-up email to parents. Making your email sound enticing and calling parents to action without sounding too pushy is not always easy. Check out these 6 effective examples to help craft your own follow-up email to parents! Objective Email Examples 1. Schola Connection Follow Up Email Hi…
-
5 Steps To A Parent Follow-Up Email
Following up with parents via email can be a daunting task. Not sure where to start? Check out these 5 steps to make emailing parents a breeze. Before we begin: ALWAYS send emails from an official school email. No Gmail/Hotmail/AOL. Add a signature with your phone number and role at the school so it sends automatically with…
-
5 Follow-Up Texts to Send Parents
Texting parents as an outreach option to boost enrollment can be tricky. Trying to decide what to text parents with the limited space? Check out these sample messages to send to parent prospects! #1: Reach Out With a Sense of Urgency “Hi Jenna! We only have 3 spots left in third grade. Text “ENROLL” to…
-
4 Tips When Texting Parents
Texting parents can be very tricky and hard to decide if it is the right form of communication at that time. Not sure how to approach using texting as a form of parent outreach? Check out these general tips when texting parents to ensure best practices. #1: Do Not Use All Caps NOBODY WANTS TO…
-
4 Regulations For Texting Parents
Knowing if it is appropriate to text parents as way to boost enrollment can be a tricky and touchy subject. There may be several questions about the rules that surround it, but luckily there are several guidelines and regulations put in place in order to protect both the school and the parent. Check out these…
-
Follow-Up Texting FAQs
Finding the fine line between calling, emailing and texting parents gets pretty tricky. Don’t know how to best utilize texting as an outreach option? Check out these Frequently Asked Questions! What is SMS? SMS stands for Short Messaging Service, aka “Texting”. It’s a 160 character message sent over cell phone towers as opposed to the internet,…
-
Closing the Call: Quick Tips and Important Reminders
Calling parents for recruitment and enrollment purposes can seem like a daunting task. Unsure of how to close the call? Check out these simple ways to end your recruitment call plus receive some bonus info on important things to keep in mind when reaching out to parents. #1: Set a Specific Time for a Tour Provide…