Summer is in full swing, and nurturing families through effective communication is essential to get more students to show up on that first day of school. What tactics are you already using to reach your recruitment goals for the next school year? 

At Schola, we work with schools all over the country, providing tools and assistance to communicate better and turn leads into enrollments. So here are three new tactics to maximize your recruitment efforts this summer. 

  1. Analyze Your Data: Summer is a great moment to reflect on your previous marketing efforts! Start analyzing their success in helping you reach your enrollment goals. Before choosing your communication channels for the summer and even the next semester, ask yourself these three questions:
  • What channels have you already used, and what were their results?
  • What channels led to high conversion rates (aka enrollments)? 
  • Which campaigns had a good ROI? 

This will be the data you need to start building your next campaign and using the proper channels for you: mailers, social media, texting, or calls. Remember that hosting multiple campaigns in different channels throughout the summer will help increase your reach, which is very important to start connecting new qualified leads.  

  1. Create a “Student Avatar”: Where do your potential families live? What languages do they speak? What are their interests? Can your school’s offer satisfy their needs? 

Use this information to create targeted campaigns using the channels where families can connect better with your school. When creating content for the channels you choose, remember not to only focus on academics. Instead, why not create content related to what your targeted families enjoy doing together in their free time! Doing this will give you a better insight into their personalities and interests, which will help you communicate what matters most to them and evaluate your current academic and extracurricular offers. The more you know your potential new families, the better!

  1. Don’t Forget To Measure Success: Keep track of how many leads and applications your marketing efforts generate. Schola can help you track in real-time all the vital information in one place through your dashboard. You can see the applications in process, how many incoming leads you have, how many applications have been received, and keep track of the students who are waitlisted or already enrolled.

Now, nurture, nurture, nurture! After you’ve identified the right channels, gotten to know your potential students, and kept track of your applications, all you’ll need to do is nurture them. Nurture new families and keep them engaged in their own language to keep turning applications into fully enrolled students. 

If you need a hand this summer in boosting your recruitment efforts, Schola is here to help. Contact us, and our team of experts will guide you through the best communication and marketing practices while providing you with the best online tools so you and your team can work smarter and not harder.